Spent much more of the last two weekends than I’d care to admit watching Tiger Woods on the comeback trail.

I have become a golf enthusiast over the last 10 years or so and have often wondered how much of what is now modern golf is directly attributable to TW. Undoubtedly prize money and broader interest can be attributed directly to the big cat.

Tiger is 42 and seemingly after some quite drastic surgery is heading back to the top of the game. All of which got me thinking about reinvention and longevity. When I started work I had a very much misguided view of retirement – get to 50 and kick back! Won’t be true for me and there will be many more people who will experience a lot worse in fact retirement will mean relative poverty with income down and costs likely rising/mortgages still to be repaid and high expectations being missed.

So who is actually reading the signs of what is to come? Healthcare looks ever less prepared, gurus abound telling us about the death of just about every traditional media source, automation is apparently going to make us all redundant and the list goes on.

So all of the (un)retirement chat looks like a decent bet even if it isn’t what many people actually want. Surely this leads to a raft of new services and products to address this change? Here is hoping but I’d put more money short term on lots of amazing new tech focused on solving non problems first!