An odd title from a slightly eccentric man you may think. Hopefully if you read on it will make a bit more sense.

I’m a now entering the experienced Marketing professional stage as I head towards 50. That can only mean one thing… time to start my own business!

A bit about me (or More about this greyafro)

I have been lucky enough to work in Marketing for over 25 years and have seen some amazing changes in that time. The Institute of Direct Marketing Diploma course I completed nearly 20 years ago was full of brave new world thinking, 1to1 communications and a world where personalisation would revolutionise the way things are done – much of that has come to pass thanks to advances in technology, the acceptance of CRM and Mr Google.

The role of analytics has continued to grow and the evolution in most other areas of Marketing is equally startling. It is almost accepted that Artificial Intelligence is going to revolutionise everything. The only question being when is this going to happen?

The idea

I have successfully worked on a variety of product areas spanning Food, Finance and Travel and enjoyed them all in different ways.  There has, however, been one common theme that has baffled me across this period –  the way many businesses seem to ignore/badly misjudge “older” age groups.

Untapped potential

I’m keen to do something about this and inspired to work with businesses who feel the same – if 40 is the new 30 then I have a bit more gas in the tank and I think my target audience does as well.  I believe I’m very well placed to provide marketing expertise on this subject and being a collaborative type of person thought I’d throw it open and see what kind of help and possibly referrals I can achieve, hence this blog to get the ball rolling.

How I can help

So I’m starting to work up my ideas and developing some basic packages to help small/medium sized businesses with their 50+ marketing. You all probably know someone in this category or are part of such a venture – the type of paradox where you know you are missing something but cannot quite put your finger on it.

End of the beginning

I will continue the drum beat of blog posts as I evolve the business. In the meantime, I’d be grateful for any feedback & thoughts on the above….